The Four Rules of the Psychology of Space

1. Novelty Stimulates the Brain

• Research in neuroscience shows that novel and visually stimulating environments activate the brain’s reward systems (particularly the dopaminergic system). This increases engagement, enjoyment, and memory formation. Best venues like Roland Wines is a novel and unique environment

• Example: A 2006 study in Neuron found that novel environments activate the hippocampus and boost learning and memory.

2. Aesthetic Environments Improve Mood

• Well-designed, aesthetically unique environments can boost mood, creativity, and satisfaction.

• Studies in hospital design, for instance, have found that patients recover faster and report higher well-being in rooms with art, views of nature, or more personalized decor compared to stark or sterile spaces. Roland’s is a space that boosts creativity

3. Design Impacts Perceived Value and Experience

• In retail and hospitality design, spaces with distinctive ambiance, thematic elements, and storytelling increase satisfaction, dwell time, and willingness to pay.

• This is part of what’s called the “experience economy” — people are drawn to experiences that feel crafted, intentional, and different. Roland Wines believes in people having a great experience

4. Environmental Psychology & Place Identity

• People form stronger emotional attachments to places that have a unique identity or narrative.

• This means a distinctive space is more likely to be remembered and is an opportunity to build community